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At Traditional Strength, we believe in simplicity.
When you walk through the door, we already know what you’re doing that day. You pick a rack, grab a barbell, and your coach writes 2–3 focused exercises on the board. Your coach tells you what weight to load, how many reps to perform, and gives feedback on every set.
After your session, they’ll write your next program. You go home, rest, and come back ready to do it again. No wasted time. Just simple, effective training—without unnecessary warmups or distractions.
Greg Herman is an Edmond, Oklahoma native, and the Owner and Head Coach of Traditional Strength. A Marine Corps veteran and passionate strength coach, Greg is committed to helping people of all ages build lasting strength through barbell training.
He began his coaching journey as an apprentice under Starting Strength Coach Chase Lindley at Starting Strength Westmoore. After two years of hands-on mentorship, Greg went on to open Starting Strength Quail Springs in 2023.
When the Starting Strength gyms in the OKC metro area closed in early 2024, Greg launched a new chapter: Traditional Strength—a gym built on the same uncompromising principles of barbell training, but with greater independence and community focus.
In January 2025, Traditional Strength opened its first private facility on North Western Avenue in Edmond, Oklahoma, offering expert coaching and a supportive environment for lifters of all experience levels.
As Greg puts it,
“It is my belief that the process of weight training is also a Rite of Passage. And it works for all ages.”
His mission is simple: to help everyday people become stronger—physically, mentally, and personally—through disciplined, effective strength training.